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Sage (UK) Limited
The Client
Established in 1981, Sage is a world-leading supplier of accounting and business management software to small and medium-sized enterprises (SMEs) and is listed on the London Stock Exchange and is the sole surviving technology company listed within the FTSE 100 list.
The Project
The design agency, StudioCinna, is the author of the design solution for the Sage Internet Press Centre (Press and Media) and the Sage Business Heartbeat Survey. StudioCinna successfully achieved the project's aim by designing a solution which accommodates a content management system (CMS), allows for future expansion and complements the 'look and feel' of Sage brand and the existing Web site.
Drawing from nearly two decades of professional experience gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing Web sites since the inception of the Web, StudioCinna was able to offer advice and deliver innovative solutions — to the technology company, which assumed the role of intermediary during the design phase of the project.
Entering the project during the strategic phase, StudioCinna created a series of iterative design trials, exploring solutions and design directions, which established the big picture, set the design language — which enables all the visual elements to work together harmoniously — and successfully communicated creative solutions back to the client.
StudioCinna's online solution included the design and development of the page templates for the Internet Press Centre and the Heartbeat Survey, the design of navigational system, search fields and the full access press pass device.
The CMS template designs for the Internet Press Centre and the Heartbeat Survey entail the considered design and layout of pages to easily accommodate for the frequent updates of information and are comprised of the press and media home page, press releases section (search, list and article pages), corporate information section (company background, company history, company structure and biographies), case studies section (search, list and case study pages), media library section (search, list, results list and detail view pages), products section (search, list and product information pages), contacts and help sections, the terms and conditions screens, and the design and format of the search fields, the full access press pass device (with log in, forgotten password, my profile, about the press pass, register functionality), forms, registration, password and confirmation screens within the database systems.
The Sage Business Heartbeat Survey is comprised of the heartbeat survey home page an introduction and managing director statement, sample page (statement from YouGov director), key findings section (business profile, regions, and survey key findings) results in full section (passion for business, keeping pace with change, external influences, business and market, regions, business profile sections and results, comments and response pages), customer view section (search, list and case study pages), press releases section (search, list and article pages).
The Results
StudioCinna delivered on time and within budget a series of page templates for the Internet Press Centre and Heartbeat Survey — adhering to the accessibility and usability W3C standards — which established the boilerplate formula for the Sage Internet Press Centre and Heartbeat Survey to be published, by the technology company, through a content management system database and easily accommodate future expansion.
The design solutions, authored and creative directed by StudioCinna, demonstrates a consistent design language throughout, establishes the Sage first high-end online brand press centre (Press and Media) and the Sage Business Heartbeat Survey which successfully achieves the client's aims and the project brief by delivering an impressive design solution for the Internet based product, which effectively demonstrates the wealth of information available to the PR industry and the Heartbeat Survey which aims to be the most definitive survey of its kind.
Testimonials
"As a result of moving over to the IPC, Sage news is more targeted, is easier to manage and track and attracts more attention... we've also been able to use it to manage our Sage Business Heartbeat Survey which attracted widespread coverage in the UK's national and regional press."
— Managing Director, Small Business Division, Sage (UK) Limited
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Sage Internet Press Centre and the Sage Business Heartbeat Survey design solutions. No part of the design solutions may be reproduced, modified or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission of the author and copyright holder. No part of the design solutions may be exposed to public view in any form or by any means, without identifying the author of the Sage Internet Press Centre and the Sage Business Heartbeat Survey design solutions (StudioCinna) and displaying the author's URL (www.studiocinna.com). |