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Compagnie Financière Richemont AG
The Client
Compagnie Financière Richemont AG is one of the world's leading luxury goods groups, with particular strengths in terms of jewellery, luxury watches and writing instruments. The Group encompasses several of the most prestigious names in the industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Dunhill and Montblanc.
The Project
The design agency, StudioCinna, is the author of the Compagnie Financière Richemont AG Web site design solution, which successfully achieves the client's aims, reflects the brand values of classic quality, luxury and sophistication with a distinctive high-end design that welcomes site visitors to an environment that supports usability guidelines, accommodates a content management system (CMS) and allows for future expansion.
Entering the project during the strategic phase, StudioCinna created a series of iterative design trials, exploring concepts, solutions and design directions, which established the big picture, set the design language — which enables all the visual elements to work together harmoniously — and successfully communicated creative ideas back to the client.
Drawing from nearly two decades of professional experience gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing Web sites since the inception of the Web, StudioCinna was able to offer advice and deliver innovative solutions — to an Internet agency, which assumed the role of intermediary during the design phase of the project.
StudioCinna's online solution entailed the design of a navigational interface and the considered design and layout of the CMS page template designs for the Web site comprising of the home page, the investor information section, (group structure, share prices, company and dividend history pages), the annual report section (introduction, year review, financial review, consolidated statements, annual report in English, French and German and previous reports pages) the brands section (an entry page introducing the fourteen brands and twenty-eight bespoke brand history and news pages, with either a link to the external Web site or a branded email form), a section about Richemont's other interests, the newsroom and searchable archive section with entry, list, and article pages, the terms and conditions screens and the design and format of the forms, registration, password and confirmation screens within the database systems.
The Results
StudioCinna delivered on time and within budget the series of page templates for the entire Web site — adhering to the accessibility and usability W3C standards — which established the boilerplate formula for the site to be published through a content management system database and easily accommodate future expansion.
The Web site design solution, authored and creative directed by StudioCinna, establishes Compagnie Financière Richemont AG first high-end online brand presence and successfully achieves the client's aims by delivering an impressive design solution which showcases each of the fourteen established brands, creates a prestigious reflection of Compagnie Financière Richemont AG within the corporate and investor information areas and contributes significantly to the Web site's recognition.
Recognition
"We can find no fault with the site's appearance — the site has been clearly laid out — to create a smooth, informative, technologically advanced Internet experience."
— Morgan Stanley Dean Witter, Magazine Review
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Compagnie Financière Richemont AG Web site design solution. No part of the design solution may be reproduced, modified or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission of the author and copyright holder. No part of the design solution may be exposed to public view in any form or by any means, without identifying the author of the Compagnie Financière Richemont AG Web site design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |