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John Lewis Partnership
The Client
The John Lewis Partnership is one of the UK's top ten retail businesses with 26 John Lewis department stores and more than 160 Waitrose supermarkets. It is also the country's largest example of worker co-ownership. All 60,000 permanent staff are Partners in the business. John Lewis believes that the commitment of Partners to the business is a unique source of competitive advantage, which has fuelled 75 years of profitable growth and a reputation amongst customers and suppliers unparalleled in the UK retail industry.
The Project
The design agency, StudioCinna, is the author of the design solution for the John Lewis Partnership Internet Press Centre (Media Centre). StudioCinna successfully achieved the project's aim by designing a solution which accommodates a content management system (CMS), allows for future expansion and complements the 'look and feel' of John Lewis brand and the existing Web site.
Drawing from nearly two decades of professional experience gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing Web sites since the inception of the Web, StudioCinna was able to offer advice and deliver innovative solutions — to the technology company, which assumed the role of intermediary during the design phase of the project.
Entering the project during the strategic phase, StudioCinna created a series of iterative design trials, exploring solutions and design directions, which established the big picture, set the design language — which enables all the visual elements to work together harmoniously — and successfully communicated creative solutions back to the client.
StudioCinna's online solution included the design and development of the page templates for the Internet Press Centre, the design of navigational system, search fields and the full access press pass device.
The CMS template designs for the Internet Press Centre entail the considered design and layout of pages to easily accommodate for the frequent updates of information and are comprised of the press centre home page, press releases section (search, list and article pages), photo library section (search, list, results list and detail view pages), virtual press packs section (search, list and article pages), links, my mailbox, contacts and help sections, the terms and conditions screens, and the design and format of the search fields, the full access press pass device (with log in, forgotten password, my profile, about the press pass, register functionality), forms, registration, password and confirmation screens within the database systems.
The Results
StudioCinna delivered on time and within budget a series of page templates for the Internet Press Centre — adhering to the accessibility and usability W3C standards — which established the boilerplate formula for the John Lewis Partnership Internet Press Centre to be published, by the technology company, through a content management system database and easily accommodate future expansion.
The Internet Press Centre design solution, authored and creative directed by StudioCinna, demonstrates a consistent design language throughout, establishes the John Lewis Partnership first high-end online brand press centre (Media Centre) and successfully achieves the client's aims and the project brief by delivering an impressive design solution for the Internet based product, which effectively demonstrates the wealth of information available to the PR industry.
Testimonials
"Moving over to the Internet Press Centre played a vital role in modernising the John Lewis Press Office. It has revolutionised the way we manage our communications and co-ordinate multi - agency work, while also significantly raising the media relations bar."
— Head of Press & Public Relations, John Lewis Partnership PR Week Private Sector Department of the Year 2004
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the John Lewis Partnership Internet Press Centre design solution. No part of the design solution may be reproduced, modified or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission of the author and copyright holder. No part of the design solutions may be exposed to public view in any form or by any means, without identifying the author of the John Lewis Partnership Internet Press Centre design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |