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Hewlett-Packard (hp)
The Client
Hewlett-Packard (hp) is a technology company that operates in more than 170 countries around the world and is the largest consumer IT company, the world's largest SMB IT company and a leading enterprise IT company. In response to customer needs and the changing market conditions, HP has built a comprehensive portfolio, which provides infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations.
HP is #1 globally in inkjet, all in one and single-function printers, mono and colour laser printers, large format printing, scanners, print servers, and ink and laser supplies.
The Project
Prior to 1989, screensavers were tiny programs often under 1K that set the screen to all black and reduced wear and tear on the CRT (Cathode Ray Tube) inside the monitor. The first animated 16-bit screensaver, known as the Magic Screensaver, achieved worldwide appeal solely from word of mouth. Its more ambitious widely advertised open architecture sequel, After Dark — with its flying toasters — became a worldwide sensation and a pop icon featured in movies, cartoons and TV shows.
As CRTs became resistant to burn-in and new monitor technologies were introduced to the market place, screensavers evolved and extended their usage to include: entertainment, to implement quick password protection security, to obtain static or real-time information and to process data from another source through distributed computing.
Corporations and Enterprises have come to realize the value of the screensaver and have adopted its use to promote brand values to the workforce and visiting clients, to create uniform corporate desktop environments and network displays, and as an advertising medium to increase brand recognition, website traffic and to advertise new products.
Hewlett-Packard (hp) wanted a screensaver, for inclusion within a promotional CD-ROM, which would advertise the benefits of the HP DesignJet printer. StudioCinna was invited by an Internet agency to create a screensaver in Flash that would complement an existing product information PDF document (shown bottom right), use three descriptive words (clarity, precision and speed) and highlights that large-format graphics can be printed in 60 seconds.
The HP DesignJet Screensaver, which StudioCinna is the author, was created in Flash, successfully achieves the agency's aims and was delivered within the schedule and budget. For presentation purposes within the StudioCinna Web site, the screensaver is shown within a resized Flash movie and can be viewed by clicking the link below.
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the HP DesignJet Screensaver. No part of this work may be reproduced or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission of the author and copyright holder. Modification of the HP DesignJet Screensaver requires the written permission of the author and no part of this work may be exposed to public view in any form or by any means, without identifying the author of the HP DesignJet Screensaver (StudioCinna) and displaying the author's URL (www.studiocinna.com). |