 |
 |
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
Firefly Communications
The Client
Firefly's strategy is to be the leading communications consultancy for all European businesses and organizations operating in the digital economy and established the right business infrastructure to provide innovative communications services to their clients. This successful strategy has established Firefly's reputation as one of the UK's most successful agencies winning numerous industry awards for client campaigns, journalist services and the service they provide to clients.
The Project
The design agency, StudioCinna, is the author of the design solution for the Firefly Communications Internet Press Centre (Press Office). StudioCinna successfully achieved the project's aim by designing a solution which accommodates a content management system (CMS), allows for future expansion and complements the 'look and feel' of Firefly brand and the existing Web site.
Drawing from nearly two decades of professional experience gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing Web sites since the inception of the Web, StudioCinna was able to offer advice and deliver innovative solutions — to the technology company, which assumed the role of intermediary during the design phase of the project.
Entering the project during the strategic phase, StudioCinna created a series of iterative design trials, exploring solutions and design directions, which established the big picture, set the design language — which enables all the visual elements to work together harmoniously — and successfully communicated creative solutions back to the client.
StudioCinna's online solution included the design and development of the page templates for the Internet Press Centre, the design of navigational system, search fields and the full access press pass device.
The CMS template designs for the Internet Press Centre (Press Office) entail the considered design and layout of pages to easily accommodate for the frequent updates of information and are comprised of the press office home page, the press releases section (search, list and article pages), media library section (search, list, results list and detail view pages), virtual press pack section, events section (listing of upcoming events), about Firefly section (subsidiary companies, facts and figures, business history and strategy pages), about our clients section (search, list and article pages), press office help (FAQ page), the terms and conditions screens, and the design and format of the navigation and search fields, the full access press pass device (with log in, forgotten password, my profile, about the press pass, register functionality), forms, registration, password and confirmation screens within the database systems.
The Results
StudioCinna delivered on time and within budget a series of page templates for the Internet Press Centre — adhering to the accessibility and usability W3C standards — which established the boilerplate formula for the Firefly Communications Internet Press Centre to be published, by the technology company, through a content management system database and easily accommodate future expansion.
The Internet Press Centre design solution, authored and creative directed by StudioCinna, demonstrates a consistent design language throughout, establishes the Firefly Communications first high-end online brand press centre (Press Office) and successfully achieves the client's aims and the project brief by delivering an impressive design solution for the Internet based product, which effectively demonstrates the wealth of information available to the PR industry and provides a content-rich communication hub to their clients.
External Alterations
Firefly Communications Internet Press Centre is maintained externally by the technology company, which independently implemented design alterations to the press centre — which include: altering the specified style sheets, deleting specified white spaces and displaying images and logos much larger than specified. The independently implemented alterations are dissimilar in tone, colour palette and design language and significantly alter the sophisticated design solution.
 |
 |
 |
 |
 |
 |
 |
 |
|
|
 |
|
 |
|
 |
|
|
|
Case Studies  ServicesAboutTestimonialsProfessional DetailsContactHome
Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Firefly Communications Internet Press Centre design solution. No part of the design solution may be reproduced, modified or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission of the author and copyright holder. No part of the design solution may be exposed to public view in any form or by any means, without identifying the author of the Firefly Communications Internet Press Centre design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |