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YouthNet UK - Do-it
The Client
www.do-it.org.uk is a brand name of YouthNet UK, a charity founded in 1995 by broadcaster Martyn Lewis CBE and headed by Fiona Dawe OBE. It is the UK's premier website for volunteering and giving time, offering a searchable database of more than 60,000 opportunities.
The Project
The design agency, StudioCinna, is the author of the online brand image and design solutions for the do-it.org.uk Web site, which provided youthnet.org.uk with an award-winning solution.
By creating the major design elements, the distinctive online brand appearance and personality ('look and feel'), concepts and solutions to promote the brand on and off-line, the creative and effective use of copywriting in the 'do-it action image and link concepts', a selection of royalty-free image collections to complement both the Web site and magazine, as well as the 'keeping the print viable' solutions to retain the contrasting existing print within the new design — StudioCinna created an innovative design solution which contributes significantly to the ongoing recognition that the Do-it Web site is receiving.
StudioCinna's iterative design trials and solutions explored a series of three separate design directions, which established the big picture and successfully communicated creative ideas back to the client, set a distinctive brand appearance and personality and were inclusive of the major design elements, which orchestrated the evolution of the design as a whole.
StudioCinna's sourced images, designs, concepts and solutions created an innovative solution that — achieved the client’s aims while maximizing the site’s potential by creating a welcoming cutting-edge volunteering environment for visitors to return to again and again to seek ways contribute to their communities — were independently implemented, by an Internet agency, within the live site.
Recognition
Testimonials
"The designs were fresh and contemporary but also highly usable, reflecting all that we had asked for in the brief."
— Tom Green, Do-it editor, do-it.org.uk
"In the review of the Do-it site the judges commented, "this new site is clean and simply designed, presenting volunteering in a new light. It presents a worthwhile activity to potential recruits in an accessible way." The judges go on to comment that, "anyone with a bit of spare time on their hands should head to this new site."
— New Media Age Magazine
"The public would seem to echo this sentiment as Do-it reports that registered users and page impressions are far in excess of expectations already."
— Internet Agency
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the www.do-it.org.uk design solution. StudioCinna's iterative design trials, shown above right, demonstrate the evolution of the design solution and brand mark. No part of brand mark, iterative and www.do-it.org.uk design solutions may be reproduced or transmitted in any form or by any means, or stored in a retrieval system of any nature, modification and/or usage of the brand mark, iterative and www.do-it.org.uk design solutions requires the written permission of StudioCinna, the author and copyright holder. No part of the brand mark, iterative and www.do-it.org.uk design solutions may be exposed to public view in any form or by any means, without identifying the creator as the author of the Web site design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |