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Disney Live - Feld Entertainment
The Client
Disney Live is a new production from the producers of Disney on Ice, Feld Entertainment. Disney Live will feature the classic character Winnie the Pooh and friends and perform on stage in theaters and small arenas.
Christopher Robin will narrate the lovable adventures of Pooh, Tiger and their friends, as the entire cast comes to life to make the storybook tale three dimension and interactive. The show will play for one to two weeks in each local market it visits in New Zealand, Australia, Asia and then Europe.
The Project
StudioCinna is the author of the concepts and designs for the Disney Live Web site presentation and was approached by an Internet agency and asked to create their new business presentation.
The Internet agency provided an information sheet summarizing the project, information about the targeted audience, mothers and children, and the key points that Disney and Feld Entertainment (The Disney Live Team) wanted to see within the pitch for the account. The Disney Live Team did not provide access to the Disney media library and since it was a new product for the Disney production range; no logo or brand identity had been established for the Disney Live Production and one needed to be created for the pitch.
The Timeframe - Four Days
The Internet agency decided to pitch for the account at the eleventh hour, which gave StudioCinna only a four-day time frame to design and create the Internet agency's new business presentation, which included:
- Creating concepts for the pitch, and reflecting The Disney Live Team key points and conveying ideas and concepts to the Internet agency's project director
- Searching for usable imagery on the Internet
- Creating the 'look and feel' giving the newly created brand a design presence
- Creating a logo for the pitch usage
- Designing two Web pages demonstrating the functionality of the site
- Designing and producing a Flash interactive
The Results
Within the four-day time frame, StudioCinna successfully packaged the new business pitch by providing the Internet agency with the design presentation, effective copy writing, and extensive core concepts, which the Internet agency submitted to Disney and Feld Entertainment on CD-Rom.
Concepts and Design on Target
When viewing the launched Web site, StudioCinna was delighted to see that another Internet agency which had successfully won the account, had developed similar concepts which included; the flying bees, follow the character and that the imagery stayed similar in tone, visual content and appearance.
The launched Web site confirms that StudioCinna was on target with its concepts — especially the stage concept that should have been included within the presentation, (shown bottom right) as it may have been one of the key factors that tipped the scales during The Disney Live Team agency selection process.
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Disney Live new business presentational Web site design solution and Flash interactive. No part of the new business presentational Web site design solution and Flash interactive may be reproduced or transmitted in any form or by any means, or stored in a retrieval system of any nature, modification and/or usage of the new business presentational Web site design solution and Flash interactive requires the written permission of StudioCinna, the author and copyright holder. No part of the new business presentational Web site design solution and Flash interactive may be exposed to public view in any form or by any means, without identifying the creator as the author of Disney Live new business presentational Web site design solution and Flash interactive (StudioCinna) and displaying the author's URL (www.studiocinna.com). |