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Disneyland Resort Paris
The Client
It all started in 1987 when a partnership between the French authorities and Disney was forged to bring Disney magic to the heart of Europe. Paris was chosen not only for its beauty and history, but also for its central location in Europe and ease of access by train, plane and automobile. Since the Disneyland Park opened in 1992, Disneyland Resort Paris has recorded more than 140 million visits and has become the number one vacation destination in Europe. Disneyland Resort Paris employs 12,000 Employees, more than 100 nationalities are represented and more than 500 professions are practiced each day to offer their guests an unforgettable experience.
The Project
An Internet agency approached StudioCinna, to provide designs for a new business presentation to help Disneyland visualize the use of The Internet Press Centre (IPC) as part of their existing Web site.
The IPC is an ASP product that bolts onto the existing client's Web site and provides a centralized online press relations management system capable of managing asset publications, distribution, journalist communications and workflow management.
The Internet agency requested, due to the time constraints of a tight deadline, that StudioCinna postpone the formalities and start designing the required presentation (shown right). Since a repeat business relationship and a fixed fee had been established for each IPC Design — StudioCinna did not anticipate that the Internet agency would express the desire for the project to be a speculative.
Entering into a speculative design presentation a designer gives up creative property without a fair level of control or compensation, unpaid design presentations are fraught with economic risk that is absorbed entirely by the designer, and as in this case — the entire final Internet Press Centre, if the new business pitch was won, could be easily produced from presentational designs without any further input from StudioCinna.
After discussion, a compromise was reached and the Internet agency requested that StudioCinna withhold the designs (shown right) from the new business presentation, and purchased assembly time from StudioCinna for a generic IPC, solely for talking purposes.
Designs on Target
Months later, Disneyland developed a new home page which reflects a design similar to the StudioCinna designs which were withheld from the new business presentation.
It smartly benefits from the opportunity of design development and was a pleasure for StudioCinna to see as it confirmed that the designs, which were not purchased by the Internet agency, were on target.
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Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Disneyland presentational Internet Press Centre design solution (IPC design solution). No part of the IPC design solution may be reproduced or transmitted in any form or by any means, or stored in a retrieval system of any nature, modification and/or usage of the IPC design solution requires the written permission of StudioCinna, the author and copyright holder. No part of the IPC design solution may be exposed to public view in any form or by any means, without identifying the creator as the author of Disneyland presentational Internet Press Centre design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |