 |
 |
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
Bell Pottinger Communications
The Client
Chime Communications is a public limited company quoted on the London Stock Exchange. It is the UK's leading independent communications group and comprises over 25 specialist communication companies. Bell Pottinger Communications is part of Chime Communications Public Relations division.
The Project
The design agency, StudioCinna, is the author of the Bell Pottinger Communications Web site design solution, which successfully achieve the client's aims of showcasing the wide range of skills and competencies within the group and reflects the brand values with a distinctive high-end design that welcomes site visitors to an environment that supports usability guidelines, accommodates a content management system (CMS) and allows for future expansion.
Entering the project during the strategic phase, StudioCinna created a series of iterative design trials, exploring concepts, solutions and design directions, which established the big picture, set the design language — which enables all the visual elements to work together harmoniously — and successfully communicated creative ideas back to the client.
Drawing from nearly two decades of professional experience gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing Web sites since the inception of the Web, StudioCinna was able to offer advice and deliver innovative solutions — to an Internet agency, which assumed the role of intermediary during the design phase of the project.
StudioCinna's online solution entailed the design of a navigational interface and the considered design and layout of the CMS page template designs for the Web site comprising of the home page, the who we are section (the people and company structure pages), the our business section (what we do, what we don't do, how we do it pages), the portfolio section (our clients, client list, case studies, feature case study and clients speak out pages), the recruitment section (a listing of vacancies, job specifications and email application forms), the newsroom and searchable archive section with entry, list, and article pages for client news and group news, a contact section with contact details of each of the nine companies within the Bell Pottinger group structure and email forms for each company, the terms and conditions screens, designs for the application of DHTML, and the design and format of the forms and confirmation screens within the database systems.
The Results
StudioCinna delivered on time and within budget the series of page templates for the entire Web site — adhering to the accessibility and usability W3C standards — which established the boilerplate formula for the site to be published through a content management system database and easily accommodate future expansion.
The Web site design solution and Flash interactives, authored and creative directed by StudioCinna, establishes Bell Pottinger Communications first high-end online brand presence and successfully achieves the client's aims by delivering an impressive design solution which incorporates the client provided content into a informational Web site that doubles as a marketing interface.
Client Testimonials
"For a company that had never had a Web site, this design has immediately brought the Bell Pottinger Communications group online with a sophisticated and flexible site with a contemporary look and feel."
— Internet Agency
 |
 |
 |
 |
 |
 |
 |
 |
|
|
 |
 |
 |
 |
 |
 |
|
Case Studies  ServicesAboutTestimonialsProfessional DetailsContactHome
Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna asserts the moral right to be identified as the author of the Bell Pottinger Communications Web site design solution. No part of this work may be reproduced or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the written permission the author and copyright holder. No part of the design solution and Flash interactives may be exposed to public view in any form or by any means, without identifying the author of the Bell Pottinger Communications Web site design solution (StudioCinna) and displaying the author's URL (www.studiocinna.com). |