Sales/Brand Management
1
2345Demonstrating the ability to self-manage projects with very high attention to detail, Catherine prioritized and managed multiple projects, comprehending business needs and translating them into a marketing and communications plan, increased product and brand awareness internally and externally, and assessed the needs and improved the quality of business planning and communications with nationwide reseller and distributor partners.
Participating in the business planning process to help craft the best possible marketing plan to increase the number and degree to which reseller partners participate in marketing lead generation and branding activities that benefit company, Catherine expand promotions and incentive programs integrated with advertising campaigns to increase the number of resellers participating in co-operative marketing. Increased product and brand awareness within sales channels by initiating and organizing training programs and activities. Coordinated and drove the creation and production of marketing collateral including: brochures, newsletters, presentations, sales kits, case studies, customer testimonials, and press releases.
Developing the vision, objectives and key messaging, Catherine was responsible for coordinating the participation in national and regional trade shows throughout North America. Self-motivated and self-directed, Catherine managed and coordinated all trade show-related logistics including pre-show planning, lead handling system, marketing materials, on-site services, technical services and budget management. Overseeing the shipment of all trade show materials, including booths, graphics, displays, literature, inventory and coordinating booth staffing and scheduling. Traveling to the major shows to provide on-site supervision of booth set-up, tear-down, and intermediate logistics. Catherine scheduled pre-show meetings to communicate trade show objectives and procedures and defined and managed critical timelines; identifying and troubleshooting potential problems. Writing and distributing post-show summaries and establishing time lines for lead handling follow-up.
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