Creative/Business Management
1
2345With a career full of customer service, sales, strategy, presentation and management experience, within national and international corporations and institutions, diverse creative, client and brand experience working within multi-national advertising and direct marketing agencies, publishing and music industries, design studios and providing creative services to businesses and smaller independent agencies that have constrained or nonexistent design departments — Catherine has developed habits of excellence and flexibility across industries, sectors and geographies with diverse sets of customers with diverse sets of business goals and value propositions, focusing on delivering brand value, diversity and inclusion, and unique issues of difference while aligning with organizational goals and developing the ability to accommodate change and forge new paths within the new millennium marketplace.
Committed to creating innovative solutions based upon a foundation of solid design and advertising principles, diverse professional experience, combining business strategy, corporate culture, brand positioning and client requirements into successful integrated creative solutions for the Internet, Catherine has been authoring significant and successful online brand identities and presentations, Web sites and press centres, portals, intranets and extranets as well as other new media solutions for Advertising and Internet Agencies, Corporations and Enterprises since the inception of the Web.
Flexible and supportive of each workforce, Catherine has directed and collaborated within multidisciplinary teams in the strategy, conception and production of web experiences, advertising and print and has the experience and ability to collaborate effectively within teams of two as well as committees, benefiting them with exceptional emotional and visual perception, the experience to think laterally as well as vertically, and the confidence to partner equally.
Passionate in her vision and belief that every creative solution for the Internet should effectively convey the brand, validate brand values, extend a hand to the consumer, inspiring, connecting and welcoming them into the client's community, Catherine invests time toward staying ahead of industry standards, staying current on trade-off issues, what works and what doesn't, and web accessibility and usability principles, emerging trends and new technologies, developing and exploring new ideas and furthering her skills as a designer and creative thinker, as well as reading in areas of interest: brand vision and internal-external integration, business organizational culture, integration and management psychology, spiritual leadership and management practices, emotional intelligence and behavioral psychology, methodologies and best practices within advertising, sales, traditional and guerrilla marketing.
With a high-level of initiative and energy, determination to develop strategic campaigns and creative concepts for project specific as well as account specific long term solutions, Catherine has the proven ability to work closely with agencies, corporations and enterprises to turn business goals and objectives into consumer focused off-line and online solutions.
Achieving a deep understanding of each client's marketplace dynamics through visual market research, competition and trend analysis, brainstorming, defining the problem, mapping the focus path and envisioning the final solution, Catherine has the proven ability to develop the overall creative vision and rationale, conceptualize multiple concepts and campaigns, set the look, feel and tone across entire projects, design and develop front end solutions while maintaining consistent communications and collaboration from project initiation to launch balancing creative vision within development and budget constraints — designing and developing solutions that are in support of strategies, briefs, marketplace dynamics and analysis which validate brand values, inspiring and connecting with consumers while delighting clients by surpassing their aims and expectations, helping them look their best and making their vision come to life.
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