 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
 |
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
Creative Experience
To say that Catherine Marshall is passionate about creating cutting edge solutions for the Internet would be an understatement.
Self-directed, award-winning, chock-full of ideas and excelling in communication skills, Catherine is able to conceptualize and design high-end creative solutions that achieve each client's aims, while seamlessly collaborating with in-house, GDT teams, and Virtual Organizations joining them in their desire to produce the best work.
Focus
Catherine is focused towards creating innovative and custom-designed solutions based upon a foundation of solid design and advertising principles, diverse cross-continent professional experience, combining business strategy, corporate culture, brand positioning and client requirements into successfully integrated high-end creative solutions for the Internet, which validate brand values, inspire and connect with people.
Work Spirit
A self-starter with high-level of initiative and energy, Catherine has the passion to inspire and create great design and ideas in a team environment or independently. She collaborates within a creative culture that fosters mutual respect, open communication and sharing and is committed to helping clients with strong and targeted value propositions develop much richer dialogues with their customers.
Habits of Excellence
A strong aesthetic sense and intuitive understanding of what makes a truly great interactive experience. Catherine seeks continuous improvement to create habits of excellence toward delivering sustainable business value to customers, and maintaining a competitive edge.
Consistently investing time toward staying ahead of industry standards, staying current on trade-off issues, what works and what doesn't, and web accessibility and usability principles, emerging trends and new technologies, developing and exploring new ideas and furthering skills as a designer and creative thinker, as well as reading in areas of interest: brand and corporate culture, business and marketing.
Collaboration
Possessing the respect for professionalism, expertise and working collaboratively with internal staff and management, as well as external agencies and vendors, to ensure open communications, collaboration, and shared vision. Catherine is highly organized and has the ability to withstand and work calmly under pressure, is able to multi-task and prioritize, and is adept and comfortable with multiple projects, key responsibilities, tight deadlines, and budget constraints. Obtaining the balance and integration of fun and work while interacting closely with cohesive work teams to provide direction, ensure site design integrity and quality control.
Professional Experience
Drawing from nearly two decades of professional experience, gained from working on global Fortune 500 accounts for the major advertising agencies in the USA and Europe and adapting these same valuable skills toward pitching and developing online solutions since the inception of the Web, Catherine has a solid understanding of both business and user goals and how they relate.
With a high attention to detail, consistency and effective communication and presentation skills, Catherine is focused on delivering high-end solutions and working with clients to understand and clarify design objectives.
Comfortable working independently or collaboratively to brainstorm concepts, Catherine is a creative and strategic thinker and is familiar with participating in and integrating competitive research and analysis into her work. With creative, corporate and management experience, strong planning and evaluation skills, Catherine is confident to align with organizational goals, exercise independent decision-making, and assist teams in determining the overall structure, flow and user experience.
With the experience and ability to set vision, drive concepts, strategies, and design through the entire creative and development process, Catherine is eager and willing to push the creative boundaries to achieve the best creative approaches and treatments that align with the client's communications strategy, requirements and brand values.
 |
|
Case Studies  ServicesAboutTestimonialsProfessional DetailsContactHome
Trademark & Copyright Notice: © 1995-2007 StudioCinna/Cinna Ltd. All rights reserved. StudioCinna is the trading name of Cinna Ltd. Use of this Web site assumes acceptance of the Terms and Conditions, Disclaimer and Privacy Policy. |